Amazon It opens a magnificence store and well being merchandise in Milan, Italy, marking the most recent experiment with bricks and mortar.
The store is situated within the metropolis heart of Milan and has plenty of magnificence and private hygiene objects, in addition to over -the -counter medicines, Amazon said in a blog postS The primary retailer, referred to as Amazon Parafarmacia & Magnificence, will open its doorways to the general public on Wednesday.
The shop can be outfitted with merchandise from magnificence manufacturers and skincare, together with La Roche-Posay, Eucerin and Vichy. There’s additionally “Derma-Bars” the place consumers can obtain “free digital pores and skin evaluation” of their sort and pores and skin situation and get the product suggestions.
Amazon says the shop features a workers from pharmacists at a spot the place consumers should purchase “over -the -counter” medicines.
Beginning his first “parapharmacy”, the e -commerce large hopes to embrace his on-line success within the magnificence and private care class in gross sales within the bodily world. Magnificence and Private Hygiene Components that embody all the things from hair and cosmetics to deodorants and q-coins, Make one of the fastest growing verticals Amazon.
The corporate started providing well being and wonder merchandise in 2000, however initially its selection was restricted to most manufacturers within the mass market. Since then it has been including extra luxurious manufacturers like Estée Lauder And in Mer.
The brand new retailer format additionally marks the most recent Amazon experiment in bodily retail. The corporate opened and then closed all his Bookstores, pop -up shops, 4 -star shops and outfitters. He additionally shrunk his imprint on Amazon GO’s consolation shops by turning off a showcase at Woodland Hills, California, last monthS Amazon’s portfolio consists of the Complete Meals supermarkets and its personal chain of contemporary shops.
