The Grammy viewers fell to fifteen.4 million on Sunday evening, in accordance with Nielsen, a 9 p.c drop in comparison with the ceremony final yr.
Attacking the viewer clicks a 3 -year Grammy sequence. Scores are consistently growing throughout this era, ending with nearly 17 million viewers For final yr’s present. The rankings started to climb after 2021, when a shortened pandemic ceremony noticed that its viewers was falling to roughly 9 million viewers.
Even with the decline this yr, Grammy, which was broadcast on CBS and Paramount+stream, is nicely positioned as some of the watched leisure exhibits from 2025, and its rankings amongst adults underneath the age of fifty are solely modestly diminished S
The occasion on Sunday actually was not lacking for megawatts. Taylor Swift hugged Beyonce as she handed it to the award for probably the most Nation album; Beyonce additionally gained the Album of the Yr for the primary time in his profession for Cowboy Carter. Chappell Roan, Sabrina Carpenter, Charli XCX, Benson Boone and Doechii gave non secular performances stay. Girl Gaga and Bruno Mars carried out a duet of California Dreamin at a ceremony, which largely paid tribute to the victims of latest wild fires in Los Angeles. (The Sounds Academy, which administers Grammy, stated it was so raised more than $ 24 million in donations for fireplace reduction.)
Critics applauded manufacturing with variety by calling it The very best Grammy “of years”.
Grammys producers warned earlier than the occasion that they didn’t anticipate rankings this yr. Given the devastation of untamed fires, Grammy delayed its annual Blitz advertising and marketing in the beginning of the occasion.
Nonetheless, the decline in rankings is usually a warning signal of the Academy Awards, which can broadcast ABC and run on Hulu on March 2. Awards rankings normally have been uploaded since 2022, and the Oscars aren’t any exception: it has had three consecutive years of development of rankings main Until last year’s audience of 19.5 million viewers.
However Grammy is the second main awards to look at this yr. The golden globes The ratings slipped By 9.3 million viewers final month, stated Nielsen, almost 1,000,000 viewers have been ashamed of final yr’s occasion.
The Oscars, historically the best rated awards present, commanded $ 80 million in income from promoting for ABC final yr, whereas Grammys introduced $ 47 million, in accordance with a path, promoting firm.
