A Simply Eat signal proven on the entrance of a takeaway pizza store on Might 19, 2020 in Fleet, England.
Alex Burstow | Getty Photographs
Grubhub-Proprietor Just Eat Takeaway.com mentioned Thursday it’s partnering with intercourse toy retailer Lovehoney Group in an sudden enlargement into the so-called sexual well being sector.
The Anglo-Dutch on-line dwelling supply firm mentioned it is going to promote a few of Lovehoney’s best-selling merchandise, together with intercourse toys from the favored Womanizer, We-Vibe-ROMP and Fifty Shades of Grey product traces.
The providing might be out there via the corporate’s Simply Eat model within the UK and Denmark and meals ordering service Liferando in Austria.
Shares in Simply Eat Takeaway.com rose 2% on Thursday, outperforming the pan-European Stoxx 600 index progress of 1%. The agency’s shares have fallen about 1% over the previous 6 months amid a broader decline in meals supply shares.
Simply Eat and different takeaway apps want to transfer past their core meals enterprise by branching out into different product areas, resembling groceries, digital devices and prescribed drugs.
They’ve lengthy talked about increasing their providers to supply quick supply of any type of product – much like Amazon, the place shoppers can now purchase a variety of merchandise on-line and have them delivered in simply in the future.
Nonetheless, that is the primary main partnership of a takeaway firm with a intercourse toy retailer.
“Self-care is changing into more and more essential to shoppers and we’re blissful to serve our clients with the enlargement of our assortment within the class,” mentioned Guido Fambach, govt vice chairman of gross sales for Simply Eat Takeaway.com, in a press release on Thursday.
“Wanting ahead, we are going to proceed to give attention to partnerships that make it simpler for our shoppers to seamlessly incorporate the merchandise they know and love into their on a regular basis lives,” he added.
To make sure that youngsters and youngsters wouldn’t have entry to grownup merchandise, Simply Eat mentioned it is going to introduce age restrictions to make sure that nobody below the age of 18 can purchase merchandise from Love Honey.
Just Eat bought Grubhub in June 2020, increasing the corporate’s presence from Europe to america and Canada.
