Mike Wooden, whose Leapfrog toys taught a era, died at 72

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Mike Wood, whose Leapfrog toys taught a generation, died at 72

Mike Wooden was a younger father when his younger kid’s struggles to learn made him develop one of the crucial beautiful remembered toys of a era.

Mr. Wooden’s 3-year-old son, Matt, knew the alphabet, however could not utter the letter. A lawyer in San Francisco, Mr. Wooden was involved with a brand new father or mother that if his baby lags as a reader, he would endlessly battle in life.

So at its personal time, Wooden developed the prototype of an digital toy that performed sounds when the children squeezed plastic letters. He based the concept of ​​greeting playing cards that performed a tune once they have been open.

Mr. Wooden continued to search out Leapfrog Enterprises, who in 1999 introduced Leappad, a pc pill to a toddler, which was a form of speaking guide.

Leappad was successful hit, the best-selling toy of the 2000 vacation season, and Leapfrog has develop into one of many quickest rising toy corporations in historical past.

Aughts kids keep in mind Leappads – similar to Recreation Boys and Tamagotchis – as amongst their first digital gadgets. Lots of this era recall jumps that assist them learn.

Mr. Wooden, who retired from his California -based firm when there have been about 1,000 workers, died on April 10 in Zurich. He was 72.

His brother Tim Wooden stated he had Alzheimer’s and made the choice earlier than the illness progresses too far to finish his life in Dignetas, a non -profit group that gives suicide assisted by a health care provider the place he was surrounded by a household. He lived in Mill Valley, California.

Former colleagues recalled Mr. Wooden as a demanding entrepreneur who was led by a real conviction that expertise might assist what he referred to as the “Leapfrog era” to win an academic leg.

He had “well-known fluffy hair”, Chris d’Angelo, former CEO of Leapfrog, former Enterment director, wrote of Mr. Wooden on the Bloom Report, a information website for the toy business. “When he was burdened, he unconsciously rubs his head-the greater the hair, the upper the bets. We (quietly) referred to as them” days with excessive hair. ” It was humorous, however it additionally instructed.

The corporate of G -n Wooden launched its first product, Phonics Desk, in 1995. An oblong pill that sounded letters and phrases whereas the youngsters have been pressed, it was the results of 5 years of set off, whereas the G -Wooden consulted with engineers within the Nationwide Laboratory of Lawrence Livermore.

A change within the studying of pedagogy within the Nineties to Phoninic – serving to early readers to attach between letters and sounds – aroused curiosity in Leapfrog merchandise amongst mother and father and academics.

The corporate attracted the notification of two traders of energy crops: Michael R. Milken, the previous junk junk from the Nineteen Eighties, and Larry Elison, the founding father of the software program firm Oracle. The tutorial firm they based, the Universe data, purchased a majority stake in Leapfrog in 1997, which introduced tens of millions of {dollars} to develop new merchandise.

G -n Wooden, who remained president, acquired an organization that developed a prototype of what turned Leappad, and he pushed his founders to speed up the expertise in order that Leappads sells for not more than $ 49 in Toys “R” US.

The primary -generation launch was an oblong pc with mussels in inexperienced and blue. Inside, interactive spiral tales may be positioned. The kids used a pointer to the touch a phrase or object in a accompanying image to listen to it written or sounded aloud.

By 2001, the corporate’s studying and packages have been in 2500 colleges, Los Angeles Instances reported, and till 2002, Leapfrog was in 9 million houses.

The shares of the corporate proposed to the general public in July of the identical 12 months elevated virtually 99 p.c. It was the perfect performing IPO of the 12 months. By 2008, about 30 million Leappads have been bought and associated merchandise.

Mr. Wooden retired in 2004 on the age of 51. Requested why he retired, he instructed the Wall Avenue Journal: “In 2003, we had 1000 workers, income of $ 650 million, $ 60 million in income, and I had a headache day by day. There will probably be 4 or 5 issues on my desk day by day, which had no good reply – you had to decide on the very best reply.”

He continued to search out and promote one other training firm for studying, Smartyants, an internet coaching program.

He then spent years as a volunteer studying a college instructor close to his house, the place greater than half of the scholars are labeled by California as a social -economic deprived.

“He went to eBay and acquired a ton of the merchandise he had developed and put them within the lecture rooms,” Bob Lali, co -founder of Leapfrog, stated in an interview. “He would have a pizza events for the youngsters. He favored to go to this college and train the youngsters.”

Michael Carleton Wooden was born on September 1, 1952 in Wilitets, in Northern California and grew up in ionnda, east of Berkli. He was one of many three sons of Michael Webster Wooden, a constructing contractor, and Anne (Mattuson) Wooden.

Mike graduated from Miramonte Excessive Faculty and gained a bachelor’s diploma from Stanford College in 1974. He gained MBA from the Haas Enterprise Faculty on the College of California, Berkeley and JD on the California California Hastings Faculty of Regulation Faculty (now UC Regulation San Francocus.

From 1978 to 1991, he practiced company legislation at Crosby, Heafey, Roach & Might (now Reed Smith) in Oakland, and from 1991 to 1994 he was a companion at Coley Godward LLP (now Cooley LLP) in San Francisco.

Mr. Wooden’s marriage in 1985 with Susan (Cotter) Wooden, the mom of his solely baby, Matt, ended with a divorce. In 2021, he married his ex -girlfriend at Leslie Harlander Excessive Faculty.

Along with his brother Tim, she survives him, alongside together with his different brother Dennis; his son; and three grandchildren.

In 2023, his daughter -in -law Emily Wooden, Posted video from Tiktok of G -n Wooden, who teaches his daughter to make use of Leappad’s predecessor. The video acquired 391,000 likes and 1000’s of feedback.

“I owe him my complete childhood,” writes one viewer. “I spent hours in my soar with my books” Scooby-Doo “and” Shrek. “

“I am promoting books now for him,” one other viewer wrote.

“I’m studying with disabilities and I’ve stuttering,” the third wrote. “This man helped me to study to speak.”

“I am 25 and I liked my soar,” the fourth commented. “Come from the immigrant household, studying made me have a lot creativeness. I by no means stopped studying.”



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