Puma brand (L) and Solar Day Purple Tiger brand (R)
Supply: US Patent and Trademark Workplace
Solar Day Purple is not out of the woods but in relation to trademarking its brand.
Footwear big Puma has filed a last-minute discover of opposition to Tiger Woods’ logos related to its Solar Day Purple model, in response to filing final week.
The German sneaker and attire firm says the Solar Day Purple brand is just too just like the emblem Puma has used since 1969. The corporate filed to forestall the TaylorMade-owned golf model from utilizing its proposed mark.
“As a result of complicated similarity of the marks and the similar, legally similar or intently associated nature of the events’ items and companies, shopper confusion between the disputed marks and the Leaping Cat brand is probably going,” Puma stated within the submitting.
Aspect by aspect comparability displaying the Puma brand (L) and the Solar Day Purple Tiger brand (R).
Supply: US Patent and Trademark Workplace
Footwear displaying Puma brand (L) and Solar Day Purple Tiger brand (R).
Supply: US Patent and Commerce Workplace
In a press release to CNBC, TaylorMade stated, “We really feel very assured in our emblems and logos.”
Josh Gerben, Trademark Legal professional at Tanning IPstated the problem from Puma was “important”.
“It is an actual battle,” stated Gerben, whose agency isn’t concerned within the lawsuit in opposition to Puma. “Any time you will have open litigation, you may lose. I believe Puma has a reliable case.”
The 2 sides might nonetheless attain a settlement earlier than the case goes to courtroom, probably in September 2026, in response to Gerben.
Gerben stated disputes over logos are a lot much less frequent than trademark disputes over names or slogans.
“Tiger actually has a goal on his again,” he stated. “It is sufficiently big to maneuver the markets.”
