The grille of a Rolls Royce automobile with a view of residential properties in Mayfair in London, United Kingdom, on Monday, October 28, 2024.
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British luxurious automobile maker Rolls-Royce Motor Vehicles on Wednesday said it has invested greater than £300 million ($369.9 million) to develop its world headquarters, citing rising demand for extremely custom-made fashions from its ultra-wealthy clientele.
BMWOwned Rolls-Royce Motor Vehicles, like different luxurious automobile manufacturers, has seen a surge in demand for bespoke and complicated mannequin automobiles in latest months.
A few of these custom-made gildings embrace orders for stable 18-carat gold sculptures, intricate embroideries involving greater than 869,500 stitches and holographic coatings.
The corporate mentioned its funding of greater than £300m in its manufacturing facility at Goodwood in southern England will assist create house for bespoke initiatives and Coachbuild. The final one applies to an invitation-only program the place the agency’s clients can create a “utterly authentic automobile.”
Rolls-Royce Motor Vehicles mentioned the funding, which is more likely to be seen as a lift to Britain’s ruling Labor Get together, represents the agency’s greatest capital injection since opening the Goodwood plant 22 years in the past.
“Rolls-Royce is a world enterprise,” Chris Brownridge, CEO of Rolls-Royce Motor Vehicles, informed CNBC “Squawk Box Europe“on Wednesday.
“We now have purchasers in each nook of the world and this improve in demand for extra subtle commissions from our purchasers is one thing we have to fulfill. So the funding in Goodwood is one thing that exhibits the well being of the group but additionally exhibits how assured we’re in delivering on our development plans,” Brownridge mentioned.
“What we’re not attempting to do is make extra Rolls-Royces, however what we’re attempting to do – and can do – is make extra particular orders and extra outstanding automobiles,” he added.
Rolls-Royce Motor Vehicles mentioned it bought 5,712 autos final yr, down 5% from world gross sales of 6,032 in 2023. He attributed the slight drop in gross sales to a shift to new fashions.
North America was the corporate’s largest gross sales area in 2024, measured by the variety of autos delivered to clients.
Taking all areas into consideration, Rolls-Royce Motor Vehicles mentioned essentially the most in-demand fashions final yr had been the Cullinan, Specter and Ghost respectively.
