Stouffer’s Supreme launched in two flavors: Cheddar Cheese and Three Cheese.
Supply: Nestle
Stouffer’s is increasing past the freezer aisle and taking on Kraft Heinz with its new steady of mac and cheese.
The Nestlé the model, which celebrated its centennial in June, has spent the previous 70 years specializing in frozen entrees equivalent to pizzas, lasagna and macaroni and cheese. However with its robust model recognition, Stouffer’s sees a possibility to capitalize on the two-thirds of customers who purchase each its frozen mac and cheese and packaged variations from its opponents, stated Tom Mow, president of Nestle’s vitamin division.
The common American shopper eats mac and cheese 22 instances a yr, second solely to pizza in frequency, in accordance with Moe. Of these 22 circumstances, the mac and cheese got here from a field about 70% of the time. Secure mac and cheese is a $2.9 billion class dominated by Kraft.
Mac and cheese is a few $1.7 billion enterprise for Kraft Heinz, the corporate’s Chief Monetary Officer Andre Maciel stated on the Barclays World Shopper Staples convention on Sept. 5. It is Not Bulletproof – Adjustments to SNAP meals help advantages damage Kraft’s mac and cheese gross sales within the fourth quarter. The grocery large responded shortly with a spread of recent packaging and flavors for mac and cheese, displaying it’s keen to speculate to take care of its management within the class.
However Nestle is assured that customers belief Stouffer’s sufficient to offer the model an opportunity.
“While you need one thing that has a wealthy, superb cheese taste, that is if you come to us,” Moe stated.
To start with, beneath the title Stouffer’s Supreme, the model will supply two variations of the cheese curd: a traditional cheddar and a three-cheese model made with cheddar, gouda and parmesan. Moe stated the cheddar is a “brother, not an similar twin” to his frozen mac and cheese, whereas the three-cheese model is a “cousin.”
The pasta is cooked on the range after which blended with the cheese sauce. Stouffer’s says its model has 10 % extra cheese sauce than Kraft’s Velveeta.
Stouffer’s foray into the pantry aisles is not the one innovation Nestle is able to unveil. Moe stated his division has a “full package deal” of recent merchandise hitting the freezer this fall as properly.
