American Tiger Woods makes a putt on the 2nd throughout day two of The Open at Royal Troon, South Ayrshire, Scotland. Date taken: Friday, July 19, 2024
Jane Barlow | PA Photos | Getty Photos
A brand dispute between Tiger Woods’ clothes firm Solar Day Crimson and Tigeraire, an organization that makes cooling merchandise for athletes, is now within the fingers of the federal court docket system.
Final week, Tigeraire filed an objection with the US Patent and Trademark Workplace in opposition to Tiger’s Solar Day Crimson brand, saying the golf legend’s firm has “misappropriated” the Tigeraire design in its personal model.
In a subsequent filing in courtWoods’ authorized staff sued Tigeraire, accusing the corporate of making an attempt to make the most of Solar Day Crimson’s standing as a much bigger model. Solar Day Crimson filed a movement to dismiss the patent declare.
“This case sadly represents the time-worn state of affairs of an opportunistic, deluded enterprise making an attempt to extract undue monetary achieve from a bigger and extra profitable model, based mostly on threats of authorized motion and calls for for exorbitant quantities “, the go well with says.
Applicant’s Marks and Registered Mark.
United States Patent and Trademark Workplace
Based on the lawsuit, which was filed final week within the U.S. District Court docket for the Central District of California, Solar Day Crimson says it made religion try and resolve the infringement claims by means of negotiations and that Tigeraire despatched “outrageous financial calls for” to Solar Day Crimson , which is owned by TaylorMade.
The go well with additionally says Tigeraire lately started attending golf tournaments and adjusted its web site house web page to prominently function golfers in an try and reveal market overlap.
Tigeraire didn’t instantly reply to a request for touch upon the lawsuit. A consultant for Woods and TaylorMade declined to touch upon the matter.
A element of hats and membership covers throughout the launch of Tiger Woods and TaylorMade Golf’s new ‘Solar Day Crimson’ attire and footwear model at Palisades Village on February 12, 2024 in Pacific Palisades, California.
Kevork Dzhansezyan | Getty Photos Sports activities | Getty Photos
Trademark lawyer Josh Gerben known as the lawsuit an “aggressive response” to the trademark dispute.
He famous that submitting a lawsuit in federal court docket makes the matter very costly for a smaller firm like Tigeraire.
“Numerous the time these instances favor the get together with the litigation assets, and that may make it a problem,” Gerben mentioned.
Sun Day Red launched in May after Woods ended his 27-year partnership with Nike.
The model’s title pays homage to the truth that Woods at all times wears pink on Sundays, and the brand is a tribute to the 15 majors he gained over the course of his profession, Woods beforehand mentioned.
