Tom Brady’s game-worn watches and jerseys promote for $9 million at public sale

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Tom Brady's game-worn watches and jerseys sell for $9 million at auction

Tom Brady’s Rolex worn throughout his 2023 season.

Sotheby’s (L) | Reuters (e)

Sotheby’s received massive from Tom Brady.

The public sale home holds its personal “GOAT Collection” sale on Tuesday evening, promoting all 41 objects on provide for a complete of $9 million. The consignments consisted of watches, jerseys and different sporting treasures. The watches alone introduced in $4.6 million.

Uncommon 1969 Yellow Gold Rolex Daytona Paul Newman “John Participant Particular” of Brady bought for $1.1 million, making it the highest-selling merchandise on the public sale.

The watch was first worn by Brady in the course of the 2023 Nationwide Soccer League season throughout a ceremony at Gillette Stadium, the place proprietor Robert Kraft introduced the seven-time Tremendous Bowl-winning quarterback can be inducted into the Patriots Corridor of Fame.

New England Patriots CEO Robert Kraft hugs Tom Brady throughout a recreation between the New England Patriots and the Philadelphia Eagles at Gillette Stadium in Foxborough, Massachusetts on September 10, 2023.

Sportswire icon | Sportswire icon | Getty Photographs

4 collectors vied for the possibility to personal a chunk of Brady historical past from his days on the College of Michigan. His remaining school day jersey introduced in $792,000. Brady scored 4 touchdowns in that iconic recreation and had 369 passing yards.

The sale underscores the success Sotheby’s has seen because it ventures into the world of sports activities collectibles.

Tom Brady’s College of Michigan jersey worn throughout his remaining school recreation.

“No matter their allegiance to the workforce, collectors eagerly flocked to admire these cherished mementos of Tom’s iconic profession, honoring and respecting The GOAT’s outstanding achievements,” stated Bram Wachter, Sotheby’s head of contemporary collectibles.

Sports activities has been a vibrant spot for Sotheby’s, attracting a brand new and youthful clientele.

The public sale home stated that of the 800 individuals registered to bid on Tuesday, 34% had been new prospects and 40% had been below the age of 40.

“I’ve been lucky to have such an unimaginable journey in my profession and these watches and collectibles really seize these unforgettable moments and all of the onerous work behind them,” Brady stated previous to the sale.

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